Tools

Using Google Keywords & Insights To Catch Fresh Fish

4th January, 2012 - Posted by Michael Charalambous

Straight to the point here: Fresh Fish = Fresh Ideas

On many, many nights on my laptop I’ll be searching through domain forums, affiliate forums and generally keep myself up to date and looking at domain names for sale – with the Google keywords tool open in another tab of course, need to spot that opportunity now don’t we.

Anyway, I spotted a domain relating to Mother’s Day, that magical day we celebrate our mother’s aka mothering sunday. To be honest, the domain was poor, however, I was intrigued (remembering old clients heavily targeting mothers day and similar in the past) so I did a little research. I was shocked to see that the Google keywords tool reported back to me with shockingly high amount of search volume for “mothers day” and to my further surprise “mothers day 2011″. I thought, ‘ok, let me check what this is like in the month of March…What!? That Much!?’.

Mothers Day Search Volume Stats

I couldn’t believe it. That’s a lot of people searching for a public holiday, that’s 664,500…

P.S The site was launched in November. It’s Janaury 4th and it’s already making sales with the first sale made mid-December. Check out Mothers Day 2012.

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Could HasOffers Be For You?

4th November, 2011 - Posted by Michael Charalambous

HasOffers.com is a firm based out of Seattle, Washington, who offer unique Affiliate Tracking Software.

I can’t say I’ve dived into their company too much yet, but I recieve their e-mail newletter and have on numerous occasions seen their display ads. They seem to know their stuff.

Anyway, this post is short and sweet for one reason and one reason only – the below image.

I was impressed and thought to myself, “you cheeky b********.” That’s some sweet display re-targeting you’re doing there!

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Excel or Similar – Use It For Keyword Research!

3rd November, 2011 - Posted by Michael Charalambous

Straight up, I am already aware this may be stepping a few steps back for some people, however this recently came to my attention in during a chat with a relatively “savvy” SEO Specialist. I was shocked to learn they weren’t aware of this very simple way of generating large amounts keywords. Not to say if you’re not aware your stupid, however if you’ve been in the SEO industry for a while and still do not, then, well, your close to it!

What We Want To Do – Generate a s***load of search terms (or keywords), whichever you prefer to call them.

Why? – Because, often most webmasters or companies running websites will be missing out on a tonne of potential traffic.

How? – Using the Concatenate feature within excel to generate masses of keywords.

Let’s use “holidays” as an example here, in fact, holidays to European countries.

Once you’ve mastered this technique, you can literally generate yourself thousands of keywords in 30 minutes…

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