SEO

GatwickMeetAndGreet.co.uk – Affiliate Side Project

15th May, 2011 - Posted by Michael Charalambous

During my two years of experience working for SEO angencies, I’ve worked with countless clients in many sectors – one of which was Gatwick Airport. Gatwick Airport’s main request was that we focus on their parking, which accounts for around 30% of their total revenue.

I did my research and found that even though the search volume was lower than other queries, “Gatwick meet and greet” has the overall highest average order value over any other service. As all the best domain names were taken i decided to contact the owner of GatwickMeetAndGreet.co.uk as i noticed they weren’t really…

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Anchor Text vs Domain Authority

28th March, 2011 - Posted by Michael Charalambous

So, some SEO talk, let’s do it!

Let’s be honest, everyone is way too excited about anchor text links. Everyone’s all like – “Yeah, I got exact match anchor text links, I’m cool” – the fact is, you’re not cool. So, the point of this post is to show you that anchor text isn’t everything. It’s more about where that link is coming from, regardless of what it says!

Anchor Text

Informs the search engine of a links destination topic – Helps a website rank for that particular query.

Domain Authority

Authority which is passed from one site to another, regardless of the anchor text – Helps a website…

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