SEO

Using Google Keywords & Insights To Catch Fresh Fish

4th January, 2012 - Posted by Michael Charalambous

Straight to the point here: Fresh Fish = Fresh Ideas

On many, many nights on my laptop I’ll be searching through domain forums, affiliate forums and generally keep myself up to date and looking at domain names for sale – with the Google keywords tool open in another tab of course, need to spot that opportunity now don’t we.

Anyway, I spotted a domain relating to Mother’s Day, that magical day we celebrate our mother’s aka mothering sunday. To be honest, the domain was poor, however, I was intrigued (remembering old clients heavily targeting mothers day and similar in the past) so I did a little research. I was shocked to see that the Google keywords tool reported back to me with shockingly high amount of search volume for “mothers day” and to my further surprise “mothers day 2011″. I thought, ‘ok, let me check what this is like in the month of March…What!? That Much!?’.

Mothers Day Search Volume Stats

I couldn’t believe it. That’s a lot of people searching for a public holiday, that’s 664,500…

P.S The site was launched in November. It’s Janaury 4th and it’s already making sales with the first sale made mid-December. Check out Mothers Day 2012.

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Excel or Similar – Use It For Keyword Research!

3rd November, 2011 - Posted by Michael Charalambous

Straight up, I am already aware this may be stepping a few steps back for some people, however this recently came to my attention in during a chat with a relatively “savvy” SEO Specialist. I was shocked to learn they weren’t aware of this very simple way of generating large amounts keywords. Not to say if you’re not aware your stupid, however if you’ve been in the SEO industry for a while and still do not, then, well, your close to it!

What We Want To Do – Generate a s***load of search terms (or keywords), whichever you prefer to call them.

Why? – Because, often most webmasters or companies running websites will be missing out on a tonne of potential traffic.

How? – Using the Concatenate feature within excel to generate masses of keywords.

Let’s use “holidays” as an example here, in fact, holidays to European countries.

Once you’ve mastered this technique, you can literally generate yourself thousands of keywords in 30 minutes…

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GatwickMeetAndGreet.co.uk Updates

17th August, 2011 - Posted by Michael Charalambous

So if you haven’t seen the first post, check it out here.

So I’ve had this one-pager running a while now, say about 3 months. Enough time for Google’s algorithm to re-index it a few times, follow all the 301 redirects and recognise that gatwickmeetandgreet.co.uk’s new owner is not a spammer and has put up a legitimate website. I’ve fired it one or two links to make sure it’s got a few credible and relevant links to help boost it’s rankings. That’s about all, I’ve done nothing practically.

URL: http://www.gatwickmeetandgreet.co.uk/car-parks/
Search Term: gatwick car parks
Search Volume: 390

Thesis

The above outlines just 1 of the terms for each page, if you have a read through each page you will find information on directions, entry and exit procedures, how it works…

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A New Concept Agency – JamSearch.co.uk

5th August, 2011 - Posted by Maria Grech

After years of working agency side, I have decided to give into my entrepreneurial urge. When Michael (fellow entrepreneurial ex-Greenlighter) gave me the opportunity to write on his blog, I thought I would use my first post to shamelessly plug my new concept agency. So here it goes…

Jam Search is a specialist Fashion, Retail & Property agency. We aim to give brands the boutique experience they deserve from their Search Marketing. We don’t exclusively deal with Fashion, Retail & Property but we feel these industries require special attention. Dynamic and subject to changing (often turbulent) market forces, they require an approach that is innovative and constantly looking for new opportunities. This is where Jam Search comes in…

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GatwickMeetAndGreet.co.uk – Affiliate Side Project

15th May, 2011 - Posted by Michael Charalambous

During my two years of experience working for SEO angencies, I’ve worked with countless clients in many sectors – one of which was Gatwick Airport. Gatwick Airport’s main request was that we focus on their parking, which accounts for around 30% of their total revenue.

I did my research and found that even though the search volume was lower than other queries, “Gatwick meet and greet” has the overall highest average order value over any other service. As all the best domain names were taken i decided to contact the owner of GatwickMeetAndGreet.co.uk as i noticed they weren’t really…

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